{"title":"Postpartum care","description":null,"products":[{"product_id":"ladies-bamboo-graphic-oversized-t-shirt-ice-cream-dash-on-tidal-blue","title":"Ladies Bamboo Graphic Oversized T-Shirt | \"Ice Cream Dash\" On Tidal Blue","description":"\u003cp\u003eLaid-back days call for an easy essential like this oversized graphic tee. Breathable Sootheknit™ fabric keeps it airy, side slits free up your movement, and the cut carries a subtly feminine line. The \"Ice Cream Dash\" graphic appears on a Tidal Blue base.\u003c\/p\u003e\u003cp\u003eThrow it over leggings or joggers and you're set. The blend: 66% Rayon from Bamboo, 28% Cotton, 6% Spandex. 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Slip a few into your hospital bag — they are meant for those first post-delivery bathroom trips, at the hospital and once you are back home.\u003c\/p\u003e\n\u003cp\u003eForget the see-through, fishnet-style pair the hospital hands out. Made of microfiber and spandex, these briefs are mesh-free, latex-free, seamless and breathable, with all-over stretch that is more flexible than your prenatal yoga teacher. They hold pads — and every other layer of recovery relief — securely where they belong, with no squeezing and no pulling.\u003c\/p\u003e\n\u003cp\u003eThe full-coverage boyshort cut is built to carry you from immediate postpartum recovery through the first 6 weeks. 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Go ahead — give yourself a seat (and a sigh) of relief.\u003c\/p\u003e\n\u003cp\u003eJust twist, fold and go: the cushion inflates itself in 30 seconds, no batteries or blowing required. The open “donut” space eases pressure while you sit, and the contoured, reusable cold pack cools sore perineal areas — one side for pressure relief, the other for cold therapy against pain and swelling. The compact, discreet design follows you wherever you go, which makes it one less pain in the butt. Pro tip: on first use, your new cushion may want some extra air — just blow into the valve to fill it all the way.\u003c\/p\u003e\n\u003cp\u003eWhat's inside: 1 cushion, 1 reusable cold pack and 1 machine-washable cover.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Default Title","offer_id":43230937022525,"sku":"810028770300","price":90.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/s328759939475765015_p602_i1_w1400copy.jpg?v=1779722479"},{"product_id":"disposable-underwear-highwaist-c-section-8-pack","title":"Disposable Underwear Highwaist C Section (8 Pack)","description":"\u003cp\u003eStep 2 of the Frida Mom 5-step Postpartum Recovery Regimen, these disposable high-waist briefs are recovery wear minus the mesh and minus the mess. Cut from super-soft, breathable microfiber blended with spandex — and free of both mesh and latex — they are nothing like the uncomfortable, see-through, fishnet-style pair the hospital hands out. The seamless construction holds pads (and every other layer of relief) right where they belong, without squeezing or pulling.\u003c\/p\u003e\u003cp\u003eThe fabric is stretchy all over — more flexible than your prenatal yoga teacher — yet the high-waist brief cut stays put, with a waistband that sits above a C-section incision instead of rolling down over it. They are built to carry you from immediate postpartum recovery through the first 6 weeks, starting with those first bathroom trips at the hospital and continuing back at home, which makes them a genuine hospital bag essential.\u003c\/p\u003e\u003cp\u003eRegular size fits waists 28\" - 42\". What's inside: 8 high-waist briefs.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Petit","offer_id":43230937874493,"sku":"810028770386","price":26.0,"currency_code":"CAD","in_stock":true},{"title":"Regular","offer_id":43230937907261,"sku":"810028770387","price":26.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/s328759939475765015_p609_i1_w1400copy.jpg?v=1779722485"},{"product_id":"ice-maxi-pad-4-pack","title":"Ice Maxi Pad 4 Pack","description":"\u003cp\u003eNo more adult diapers packed with ice chips. These clever 2-in-1 padsicles — Step 3 in the Frida Mom 5-step Postpartum Recovery Regimen — combine instant cold therapy with an absorbent maxi pad for one seriously chill double-date for your vagina. A crack-and-cool first aid ice pack is built right into the pad, delivering the recommended 20-minute therapy window with no freezer required.\u003c\/p\u003e\u003cp\u003eEach pad soaks up 260g of liquid, so leaks are one less thing to think about while you chill. The super-soft top layer feels like sitting on a cloud against the perineal area, and it can double as gentle cold therapy over a C-section incision. Coverage runs front to back across the entire perineal area, with an adhesive back that keeps everything in place.\u003c\/p\u003e\u003cp\u003eA hospital bag essential for those first postpartum bathroom trips, at the hospital and back home. What's inside: 4 instant ice pads.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Default Title","offer_id":43230937972797,"sku":"810028772878","price":25.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/NF218_lg__70048copy.jpg?v=1779722486"},{"product_id":"upside-down-peri-bottle","title":"Upside Down Peri Bottle","description":"\u003cp\u003eThe MomWasher is Step 1 in the Frida Mom 5-step Postpartum Recovery Regimen — a bidet for your vajay that lets you toss the hospital peri bottle and handle relief and postpartum care down there properly. Its ergonomic design works upside down on purpose: hold it inverted (no dreaded hand-in-toilet situation) and the narrow, angled neck sends a continuous stream of relief right where mom needs it.\u003c\/p\u003e\u003cp\u003eThis portable bidet holds 10 oz of water and comes with a waterproof storage bag for on-the-go use. 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A super-stretchy elastic waistband wrapped in the soft outer fabric helps you sidestep muffin tops, while wider leg cuffs keep everything feeling secure and fight ride-up — under a summer skirt or lounging through winter, this staple cut earns its place all year round.\u003c\/p\u003e\u003cp\u003eThe fibers do quiet work, too. TENCEL™ Lyocell creates conditions that are unfavorable to bacteria growth, and it's protected with smartcel™ sensitive, a functional fiber made with pharma-grade zinc oxide; together, these soft, sustainable fibers keep you fresher for longer. TENCEL™ Lyocell is derived from sustainably managed forests, TENCEL™ Modal x Micro comes mainly from renewable beech wood grown in sustainable forests in Austria and neighboring countries, and smartcel™ sensitive is made from FSC-certified wood.\u003c\/p\u003e\u003cp\u003eFabrics: shell of 90% TENCEL™ Modal x Micro and 10% Spandex; lining of 88% TENCEL™ Lyocell, 10% Lyocell (smartcel™ sensitive) and 2% Spandex. 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Please note this design is not suitable for anyone with an allergy or sensitivity to zinc.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Black \/ Small","offer_id":43230966317117,"sku":"sku-43057921556533","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ Medium","offer_id":43230966349885,"sku":"sku-43057921589301","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Large","offer_id":43230966382653,"sku":"sku-43057921622069","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ Extra Large","offer_id":43230966415421,"sku":"sku-43057921654837","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Beige \/ Small","offer_id":43230966448189,"sku":"sku-43057921687605","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Beige \/ Medium","offer_id":43230966480957,"sku":"sku-43057921720373","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Beige \/ Large","offer_id":43230966513725,"sku":"sku-43057921753141","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Beige \/ Extra Large","offer_id":43230966546493,"sku":"sku-43057921785909","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Grey \/ Small","offer_id":43230966579261,"sku":"sku-43057921818677","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ Medium","offer_id":43230966612029,"sku":"sku-43057921851445","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ Large","offer_id":43230966644797,"sku":"sku-43057921884213","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Grey \/ Extra Large","offer_id":43230966677565,"sku":"sku-43057921916981","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Lilac \/ Small","offer_id":43230966710333,"sku":"sku-44551158071349","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Lilac \/ Medium","offer_id":43230966743101,"sku":"sku-44551158104117","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Lilac \/ Large","offer_id":43230966775869,"sku":"sku-44551158136885","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Lilac \/ Extra Large","offer_id":43230966808637,"sku":"sku-44551158169653","price":28.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/huha-model-bikini-02-web_1.webp?v=1779722727"},{"product_id":"triangle-bra-mineral-bras","title":"Triangle Bra - Mineral Bras","description":"\u003cp\u003eDare we call the Triangle Bra our best yet? This light-support style is endlessly versatile, cut from buttery-soft TENCEL™ Modal x Micro and finished with a zinc-infused, mineral-protected liner that keeps you feeling fresher, longer. With adjustable straps and an adjustable back clasp, it's the one bra your top drawer truly needs — chances are you'll find yourself reaching for it daily.\u003c\/p\u003e\u003cp\u003eSustainability is woven into the fibres themselves: TENCEL™ Lyocell comes from sustainably managed forests, TENCEL™ Modal x Micro is made mainly from renewable beech wood grown in sustainable forests in Austria and neighbouring countries, and smartcel™ sensitive is produced from FSC-certified wood.\u003c\/p\u003e\u003cp\u003eFabrics: shell in 90% TENCEL™ Modal x Micro and 10% spandex; lining in 88% TENCEL™ Lyocell, 10% Lyocell (smartcel™ sensitive), and 2% spandex. Machine wash cold on a gentle cycle with like colours and hang to dry. Please note: not suitable for anyone with a zinc allergy or sensitivity.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Black \/ Small","offer_id":43230968545341,"sku":"sku-43057932599349","price":58.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Medium","offer_id":43230968578109,"sku":"sku-43057932632117","price":58.0,"currency_code":"CAD","in_stock":true},{"title":"Black \/ Large","offer_id":43230968610877,"sku":"sku-43057932664885","price":58.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ X large","offer_id":43230968643645,"sku":"sku-44552326447157","price":58.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/TRIANGLEBRA-BLACK-01_1.webp?v=1779722780"},{"product_id":"low-profile-thong-mineral-undies","title":"Low Profile Thong - Mineral Undies","description":"\u003cp\u003eMeet the Mineral Thong, evolved: the Low Profile. This 'seamless' take keeps the same super-soft fibres and adds a mineral-enhanced liner with full coverage, making it the best option for workouts and for wearing under your most fitted pieces. Super sleek and mid-rise, it really is nothing short of incredible.\u003c\/p\u003e\u003cp\u003eThe fibres carry sustainable origins: TENCEL™ Lyocell is derived from sustainably managed forests, TENCEL™ Modal x Micro comes mainly from renewable beech wood sourced in sustainable forests in Austria and neighbouring countries, and smartcel™ sensitive is made of FSC-certified wood.\u003c\/p\u003e\u003cp\u003eFabrics: shell in 90% TENCEL™ Modal x Micro with 10% spandex; lining in 88% TENCEL™ Lyocell, 10% Lyocell (smartcel™ sensitive), and 2% spandex. Machine wash cold on a gentle cycle with like colours, then hang to dry. Please note: not suitable for those with a zinc allergy or sensitivity.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Black \/ Small","offer_id":43230969856061,"sku":"sku-43057931583541","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ Medium","offer_id":43230969888829,"sku":"sku-43057931616309","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ Large","offer_id":43230969921597,"sku":"sku-43057931649077","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Black \/ Extra Large","offer_id":43230969954365,"sku":"sku-43057931681845","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Beige \/ Small","offer_id":43230969987133,"sku":"sku-43057931714613","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Beige \/ Medium","offer_id":43230970019901,"sku":"sku-43057931747381","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Beige \/ Large","offer_id":43230970052669,"sku":"sku-43057931780149","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Beige \/ Extra Large","offer_id":43230970085437,"sku":"sku-43057931812917","price":28.0,"currency_code":"CAD","in_stock":true},{"title":"Tan \/ Small","offer_id":43230970118205,"sku":"sku-43057931845685","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Tan \/ Medium","offer_id":43230970150973,"sku":"sku-43057931878453","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Tan \/ Large","offer_id":43230970183741,"sku":"sku-43057931911221","price":28.0,"currency_code":"CAD","in_stock":false},{"title":"Tan \/ Extra Large","offer_id":43230970216509,"sku":"sku-43057931943989","price":28.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/huha-l-lowprobl-02-web.webp?v=1779722780"},{"product_id":"mama-tallow-whip-genesis-tallow","title":"Mama Tallow Whip | Genesis Tallow","description":"\u003cdiv class=\"_7b0f147b _7b0f1449 _7b0f1462\"\u003e\n\u003cdiv class=\"_7b0f147b _7b0f146c\"\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eMama Tallow Whip was made just for you, the expecting and postpartum mamas out there.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eWe put together the ideal balm to give that beautiful belly a little extra care. Much like tallow, Rosehip Oil softens the look of stretch marks and hyper pigmentation while easing dry skin. Frankincense adds deeper relaxation and helps reduce the appearance of scars, while Lavender and Rose encourage calm and peace.\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eScent Profile: rose bush lavender sprinkle. grounding \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eSize: 3oz \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eTo Use: Dab a pea sized amount onto your fingertip. Work it into your hands and smooth onto the desired area (pregnant growing bellies especially!). Remember, a little goes a long way! You'll feel the tallow balm melt into your skin right away. Keep it at room temp or in a cool room. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eSince tallow is an oil product, it will melt when heated. If it turns liquid, no worries! Simply place it in the fridge and it will be good as new. \u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"_1588d354 _1588d3518 _1588d3519 _1588d351j _1588d351r _1588d351u _1588d355\"\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003eIngredients: Grass Fed\/Finished Beef Tallow (no hormones or antibiotics), Extra Virgin Olive Oil\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"sc-f669fadb-0 bShfuY\"\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Wild Baby","offers":[{"title":"Default Title","offer_id":43230974869565,"sku":"sku-43618251964469","price":49.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/ae6bc39cfdd156152cf7b7d2925ebd1a8705f91d4b04c2f509d4cc14f0c087e5.webp?v=1779722837"},{"product_id":"ice-maxi-pad-8-pack","title":"Ice Maxi Pad 8 Pack","description":"\u003cp\u003eForget stuffing adult diapers with ice chips. 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Inside: 8 instant ice pads.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Default Title","offer_id":43230997741629,"sku":"sku-44145188569141","price":40.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/6fbce74f5176b3b9733c52af7cd7ae1d5eb3938d.webp?v=1779723032"},{"product_id":"witch-hazel-perineal-cooling-pad-liners-24-pack","title":"Witch Hazel Perineal Cooling Pad Liners - 24 Pack","description":"\u003cp\u003eThese medicated pad liners give you full coverage and front-to-back cooling relief in one single sheet. Skip the H discs and seal the deal on healing.\u003c\/p\u003e\n\u003cp\u003ePositioned as Step 4 in the Frida Mom 5-step Postpartum Recovery Regimen, each liner spans the entire length of most maternity pads and reaches across the perineal area, helping ease swelling and speed recovery without any DIY padsicle assembly or disc stacking. The result is instant cooling pain relief from vag to tush, and a quick stint in the fridge makes that relief even cooler. They're made with medicated witch hazel and skip the dyes and fragrances, so there are no harsh chemicals involved.\u003c\/p\u003e\n\u003cp\u003eKeep them in your hospital bag for those first postpartum bathroom trips at the hospital and once you're back home. Inside: 24 pad liners.\u003c\/p\u003e","brand":"Wild Baby","offers":[{"title":"Default Title","offer_id":43230997774397,"sku":"sku-44145192206389","price":23.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0006\/6643\/5645\/files\/2c53c6fd37dcb30958d2167f55a4d4d790dcbe8b.webp?v=1779723036"},{"product_id":"sporty-bralette-mineral-bras","title":"Sporty Bralette - Mineral Bras","description":"\u003cp\u003eSporty, hardware-free and incredibly soft, the Sporty Bralette is just as suited to a workout as it is to lying down. With a lined front, a single-layer back and a classic scoopneck, it's comfortable layered up or worn solo. A supportive underband, wider straps and ultra-soft seams that won't dig in round out the fit.\u003c\/p\u003e\n\u003cp\u003eIt's made with the same breathable, tree-derived TENCEL™ fibers as your favorite Huha undies and lined with antimicrobial zinc oxide to keep you fresh, comfy and cool. It's the perfect pick for anyone after a lightweight, super-soft sports bra.\u003c\/p\u003e\n\u003cp\u003eMachine wash cold on a gentle cycle, then hang or lay flat to dry. Body: 90% TENCEL™ Modal, 10% Spandex. Lining: 98% TENCEL™ Lyocell, 2% Spandex. 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